UK regulatory agency Ofcom released a report that sheds more light on a market niche that is consistently ignored by Silicon Valley: The over-50 crowd. The report states, "’Silver surfers’ also account for an increasing amount of internet use with nearly 30 percent of total time spent on the internet accounted for by over-50s …"
As more retirees exit the work force bolstered with bulging internet knowledge these people are turning to social networking to maintain contacts with friends and family. Contrary to the belief that social networking is only for teenagers and those in the mid- twenties, seniors are web savvy and flocking to the face book pages.
I was surprised recently to discover that a good friend's mother a conservative Chinese woman in her mid-seventies an active user of social networking including her penchant for churning out blogs and writing on Face Book Walls at such intensity I would have to call her a Face Book Wall graffitist!
Retirement and old age in the past often meant forced isolation for many people especially those seniors who live at a distance or overseas from their children or grandchildren. However the internet has changed that and now seniors can keep contact with their family, take up hobbies in digital photography to download photos and in general have a whole new world open up to them.
The Silver Sufers are out there with the rest of us surfing the net for holidays, gardening tips, sporting results and so on and sharing the information with other friends on the Social Network channels.
If you are in business and blind to this point you are then missing out on 30% of the market. Get with it before our seniors leave you behind! Search Engine Marketing Training will help you to keep up to date and ensure your website is optimized for your most important keyword phrases
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